With nearly two decades at SAP, Juan has built a reputation as one of the company's top commercial leaders. He currently runs a €500M+ enterprise software business spanning 80+ countries across EMEA, with full P&L ownership and a team of 150+ professionals across Sales, Solution Advisory, and Customer Success. Over 19 years, he has progressed from Pre-Sales to Chief Revenue Officer, consistently delivering above-plan results and earning multiple Hawaii Winners Circle awards — placing him in the top 1% of SAP performers globally. He has led two separate business units to the #1 SCM Region Worldwide ranking, most recently guiding EMEA to that title in 2024. His current focus is deploying AI-driven go-to-market strategies at scale, including leading SAP's Autonomous AI Supply Chain Strategy across EMEA.