Attendees are required to pre-book one of our parallel deep-dive workshops.

Centred on core asset and service management pillars, you’ll hear directly from SAP experts on the latest solution releases, practical implementation strategies, and proven best practices.
 
You’ll leave with practical insights into maximising your SAP tools (including S/4HANA Service, FSM, and SSAM) and a clear understanding of how operational discipline drives bottom-line enterprise value. You'll be fully equipped to turn knowledge into measurable results.

*Subject to change

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Our main conference agenda is now live!

We're excited to share the first edition of customer presenters, keynotes, roundtable discussions and interactive sessions confirmed for Seville this October. Designed for asset and field service professionals, the agenda explores how organisations are using SAP, AI, data, and digital technologies to drive operational excellence, strengthen resilience, and accelerate transformation.

Explore the main conference agenda, and start planning your experience.

MAIN CONFERENCE AGENDA (opens in a new tab)

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08:15
  1. Pre-conference welcome - Full day passes available
    Start your day by meeting with other attendees and presenters during our morning refreshments
09:00
  1. Workshop 1: From reactive to proactive: Turning asset intelligence into reliability and performance
    Many organisations continue to operate in a reactive mode despite significant investments in maintenance systems, reliability initiatives, and digital technologies. The issue is rarely a lack of data. …
    Speakers
    Speaker image for Tiago Fernandes
    Tiago Fernandes, Business Development Manager - SAP
    Speaker image for Ryan Jones
    Ryan Jones, Product Expert - SAP
  2. Workshop 2: AI starts with data: Building the foundation for intelligent asset management
    Most organisations are investing aggressively in AI, automation, and digital transformation. Yet many continue to struggle with the same problem: fragmented data, inconsistent asset structures, discon …
    Speakers
    Speaker image for Smitha Rayala
    Smitha Rayala, Senior Director & Chief Business Architect - SAP
  3. Workshop 3: From disconnected service to seamless execution: Modernising field service and customer operations
    Customer expectations, workforce pressures, and increasing operational complexity are reshaping the future of service delivery. Yet many organisations continue to operate with fragmented service proce …
    Speakers
    Speaker image for Paolo Manfrin
    Paolo Manfrin, Chief Product Manager - SAP
    Speaker image for Friederike Mundt
    Friederike Mundt, Product Marketing Manager - SAP (Schweiz) AG
  4. Workshop 4: Asset management in dollars & $ense: Turning EAM and ERP into enterprise value
    Organisations continue investing heavily in EAM and ERP platforms, AI initiatives, and digital transformation programmes. Yet many struggle to realise the business outcomes they expected. The problem …
    Speakers
    Speaker image for Robert Anderegg
    Robert Anderegg, Chief Product Expert - SAP
    Speaker image for Drew Troyer
    Drew Troyer, Editor - Reliable Magazine
14:30
  1. Afternoon networking for workshop attendees
15:15
  1. Partner enablement roundtable: Driving the future of asset operations together
    As the industrial landscape shifts toward intelligent, standard-driven asset management, alignment across the ecosystem is critical. This interactive, roundtable brings SAP and its partner community t …
    Speakers
    Speaker image for Tiago Fernandes
    Tiago Fernandes, Business Development Manager - SAP
    Speaker image for Smitha Rayala
    Smitha Rayala, Senior Director & Chief Business Architect - SAP
  2. Roundtable: Standard application of ISO 14224 in SAP
    ISO 14224 is designed to bring consistency to how asset and maintenance data is structured, classified, and analysed. Yet many organisations struggle with its practical application inside SAP, leading …
    Speakers
    Speaker image for Drew Troyer
    Drew Troyer, Editor - Reliable Magazine
  3. Roundtable: The maintenance workforce of tomorrow
    Hosted by the Spanish Maintenance Association (AEM), a premier European authority representing thousands of maintenance professionals and researchers, this roundtable addresses the pressing human side …
  4. Roundtable: The uncomfortable truth about asset management
    Most asset management programs are financially illiterate. Organisations frequently obsess over technical engineering metrics such as uptime, PM completion rates, and MTBF, but rarely connect them to …
    Speakers
    Speaker image for Graham Macleod
    Graham Macleod, Former VP - Silver Fox Advocates Ltd
17:30
  1. Pre-conference welcome drinks
  2. Pre-conference welcome drinks

Industry matters - Your community is at the heart of the event

Our topic-based agenda for 2026 is designed to reflect the transformation themes shaping all industrial sectors - while still keeping your industry community front and centre. Throughout the programme, you’ll find tailored examples, sector-specific insights and opportunities to connect with peers from utilities, energy, manufacturing, transportation, and field-service-heavy organisations.

Dedicated roundtables and networking moments create space for deeper industry-level discussion, ensuring you get the practical, relevant perspectives that matter most to your organisation. It’s the best of both worlds: topic-led learning enriched with a strong industry connection.

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